Meet the Spanish AI model that earns up to €10k per month
Origin story
In the midst of a difficult period, a beacon of innovation emerged through the creative minds at The Clueless agency, led by Rubén Cruz. It was a period marked by client scarcity and project cancellations, often due to the unpredictable nature of human influencers and models. Nevertheless Cruz and his team came up with a solution that not only addressed their immediate challenges but was on-point with the rapidly changing landscape of influencer marketing: the creation of virtual influencer Aitana.
Aitana is not just any virtual entity; she is a meticulously crafted persona, embodying the vibrant spirit of Barcelona with her striking pink hair and near-perfect physical attributes. Unlike traditional influencers bound by human limitations and whims, Aitana offers brands an unparalleled level of reliability and control. Her inception was driven by a desire to circumvent the unpredictability of human models, ensuring that The Clueless agency could deliver consistent, high-quality content to their clients without compromise.
Business model
The financial dynamics surrounding Aitana are as equally interesting, with her potential earnings reaching up to €10,000 a month. This virtual model has quickly captivated the digital world, becoming the face of major brands like Big, a sports supplement company, and even venturing into platforms similar to OnlyFans, showcasing her versatility and appeal across various mediums. With over 121,000 followers on Instagram, Aitana's influence is undeniable, attracting attention from celebrities and brands alike.
The genesis of Aitana was a narrative endeavor, breathing life into a digital entity through imagination of the agency's team. Weekly meetings are convened to sculpt Aitana's digital life, deciding her weekly activities, the places she'll visit, and the photos that will grace her followers' feeds. This virtual life, devoid of actual photo shoots or wardrobe changes, is brought to fruition through a blend of AI and graphic design mastery, enabling Aitana to "visit" locales like Madrid in stunning visual posts.
Aitana's success story is a testament to the evolving landscape of influencer marketing, where virtual ambassadors like her offer brands a new paradigm of engagement. Her creation reflects a strategic shift towards leveraging AI to craft relatable, engaging personalities that resonate with audiences at a fraction of the cost and complexity associated with human influencers. As brands continue to navigate the digital age, the allure of virtual influencers like Aitana lies not only in their aesthetic appeal but in their ability to embody brand values consistently and captivatingly.
Aitana on Instagram
So what does this mean for brands?
Imagine you're a brand looking to stand out in today's crowded market. You've seen traditional influencers in action, but you're craving something fresh, something that can truly capture your audience's imagination. Enter the world of virtual brand ambassadors – digital creations that offer endless possibilities for storytelling, engagement, and brand alignment.
Take Aitana, for example, a digital influencer with pink hair and a personality to match. Brands can collaborate with Aitana to create unique content that resonates with audiences looking for something beyond the ordinary. Imagine launching a new line of fitness wear; Aitana could be digitally photographed wearing your gear while "visiting" exotic locations or performing feats of athleticism, all without the logistical nightmares of traditional photoshoots.
Moreover, Aitana's backstory, interests, and digital life can be tailored to embody your brand's values and aesthetic, creating a deep, authentic connection with your audience. For example, if your brand is all about sustainability, Aitana could share her "experiences" volunteering with environmental causes, attending eco-friendly fashion shows, or giving tips on living a greener lifestyle.
The best part? Virtual ambassadors like Aitana sidestep the unpredictability of human influencers. There are no missed deadlines due to personal issues, no sudden changes in image that might conflict with your brand, and no ego clashes. Plus, the cost-effectiveness of working with a virtual ambassador means you can allocate resources to other areas of your marketing strategy.
However, diving into the world of virtual influencers isn't without its challenges. Crafting a believable, relatable virtual persona requires creativity, technological know-how, and a keen understanding of your target audience. But when done right, a virtual brand ambassador can become a powerful tool in your marketing arsenal, offering a unique blend of innovation, control, and engagement.
In conclusion, while Aitana and her fellow digital influencers represent a new frontier in influencer marketing, their potential for brands is as real as it gets. Whether you're launching a product, looking to boost brand awareness, or simply wanting to inject some fresh energy into your marketing campaigns, virtual ambassadors offer a world of possibilities just waiting to be explored.
