In an era marked by rapid technological evolution, futurist Amy Webb at SXSW thinks everybody will have a digital twin soon. This heralds a transformative phase not just in technology, but in how we perceive and interact with digital entities. Drawing from my 14 years at the helm of an influencer marketing agency, I see an unmistakable parallel between the rise of digital influencers and the emergence of digital AI twins

On the socials, a new trend is defying age barriers and redefining influencer marketing: Granfluencers. Senior influencers who are leveraging their years of wisdom, unique style, and authenticity to connect with audiences young and old. But what makes them so special, and why should brands take note?

Based on the comprehensive insights from the IZEA report “Trust in Influencer Marketing 2024" report, it's evident that influencer marketing continues to evolve and significantly impact consumer behavior and preferences. Here’s a summary for marketers looking to leverage these insights for brand growth and sales generation.

In an era where the digital and physical realms intertwine more seamlessly than ever, the latest buzz comes from an unexpected quarter: shopping malls. Once seen as bastions of traditional retail, these spaces are undergoing a digital renaissance, thanks to the emergence of AI-based virtual influencers. This isn't just a fleeting trend; it's a glimpse into the future of consumer engagement.

Meet Aitana, the Spanish AI model that makes up to €10k a month with influencer marketing. Aitana is not just any virtual entity; she is a meticulously crafted persona, embodying the vibrant spirit of Barcelona with her striking pink hair and near-perfect physical attributes. Unlike traditional influencers bound by human limitations and whims, Aitana offers brands an unparalleled level of reliability and control.

Live in the OpenAI Appstore now: My 'Influencer Marketing Strategist' GPT. In other words: An A.I. twin based on both ChatGPT AND my expertise.

Virtual brand ambassadors veranderen de manier waarop merken communiceren. Waar liggen de kansen? En wat zijn inspirerende voorbeelden?

I have virtualized myself. Copied into the Matrix. My AI twin brings news and insights about influencer marketing via LinkedIn. Soon, we will take it a step further, and 'virtual John' will become your personal influencer marketing consultant. It's a fascinating experiment from which we hope to learn a lot.

No form of marketing evolves as rapidly as influencer marketing. The ever changing social media landscape and the growing popularity of creators alone require specialists to always be on their toes and open to constant change.